PRNewswire via COMTEX
For the first time ever, a full fragrance formula will be published and given out to visitors along with the fragrance at an exhibition in the European Parliament from January 31st to February 2nd 2012.
This will be a unique opportunity to actually contemplate a genuine full fragrance formula. Formulae have traditionally been a closely guarded secret and are an important piece of intellectual property for the fragrance industry.
Incentives to innovate, particularly within the European Union, have been weakened not only by piracy in Asia and other rapidly developing economies, but also by inconsistent trade secret protection offered by EU Member States' legislation in this area.
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