By ANJALI ATHAVALEY
A few manufacturers of household cleaning products have begun disclosing the chemicals in some of their products. S.C. Johnson & Son Inc. last month rolled out Web site WhatsInsideSCJohnson.com to describe most of the ingredients for its Windex, Glade, and Shout brands. Clorox Co. lists ingredients for its Formula 409 and other products at TheCloroxCompany.com.
These efforts are receiving a boost from industry trade groups that recently set up joint guidelines to encourage use of a standardized format for presenting the technical information. "Consumers want to know more to ensure the safety of their family," says a Procter & Gamble spokesman. "The industry is changing along with that."
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