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Anastasia Beverly Hills Wins Eyebrow-Raising Multimillion Dollar Verdict in Salon Trade Secret Suit

By Anastasia Beverly Hills

Marking a significant win for small, independently owned companies, especially those whose protected trade secrets are illegally exported abroad, Anastasia Beverly Hills has won a multimillion dollar trade secret judgment against Japanese company LuyVie, Inc. The judgment was ordered by the U.S. District Court, Central District of California.

Anastasia Soare, owner of the Anastasia Beverly Hills salon and product line, became aware that LuyVie, Inc., the proprietor of a Tokyo eyebrow salon, was using identical techniques and branding to those patented by Soare. Upon further investigation, it was discovered that employees of LuyVie, Inc. were trained in Los Angeles by Soare for the specific purpose of opening an Anastasia Beverly Hills salon in Japan and had signed a confidentiality agreement.

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