Written by Rosalie Marshall

Google and Procter and Gamble today announced they have been swapping staff to increase their competitive edge.

In what the firms have codenamed the "P&G Google Exchange", three Google employees were temporarily sent to P&G and 20 P&G employees were sent in the opposite direction.

P&G employees went to Google to pick up tips on how their company can leverage online search and advertising, she added. P&G spends a relatively small amount of its ad budget online, according to media reports.

In order to read the whole text of this interesting news article from vnunet.com, click here.