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Browser targeting for ads generates uproar in Britain

Scott M. Fulton, III, BetaNews

How can an advertising platform best target its readers without knowing something personal about them? Today in the UK, there's a growing public outcry for the details on what, from one coalition's perspective, may be a trade secret.

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This page contains a single entry from the blog posted on March 18, 2008 10:47 PM.

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